The allure of the company town

Billund is a small town in Denmark with a population that stands at a little over 7,000 people. It is also the birthplace and headquarters of the world’s largest toy company. If you live in Billund, there is a decent chance you or one of your family works for Lego. If you visit for work, you are probably going to Lego’s offices (passing a sign near the entrance that instructs “Play on the grass”). If you go there as a tourist, you are almost certainly going to a Lego-themed attraction. The noun you hear most often is “brick”.